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Beauty Industry, Event News

A Look at the Conference Track

In this video, Cynthia Beesemeyer commented on this year's conferences at HBA Global Expo 2014.

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By: Jamie Matusow

Editor-in-Chief

One of the moderators and speakers for several conferences at HBA Expo 2014 was Cynthia Beesemeyer, president, The Brand Initiative. The Brand Initiative is a consulting firm based in Los Angeles, which also has offices in New York City.

In this video, Beesemeyer talks about what she found to be most exciting at HBA Expo this year, which includes the numerous conferences and its focus on industry insiders presenting real life perspectives through case histories.

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